Where the growth comes from
We analyse sales, clients and competition with data. The conclusion, not the report.
Crown & Cairn · Business Advisors
Your next stretch of growth won't arrive on its own.
We find where your growth comes from and build the commercial system to capture it. With the rigour of a global firm and the accountability of a partner.
15+Years of experience
3Continents
7Advisory services
0Cost of the first session
Prior professional experience across our network at
KPMGPwCDeloitteOracleEdenredWalmartCoca-Cola FEMSAlululemon
The question behind everything
Where will your next stage of revenue growth come from?
Almost no company stalls for lack of effort. It stalls because the engine that brought it this far is no longer enough for what comes next.
With what offer and at what price
Who to approach first, with what proposition and what economics.
With what process it gets captured
Prospect, quote and close repeatably, with a forecast you can trust.
Who holds it up afterwards
An owner, a deadline and a metric on every deliverable. The system runs without us.
What changes for you
From strategy to revenue.
We do not hand over a deck to file away. We design decisions, processes and roadmaps your team can execute and measure.
You know where the money comes from
An opportunity map built on numbers, not hunches. You know which client, which product and which market actually pay.
Your sales stop depending on heroes
Process, pipeline and forecast. The operation stops living in two people's heads and starts living in a system.
Your team can actually run it
Every deliverable comes with an owner, a deadline and a metric. If nobody can run it on Monday, we do not ship it.
How we help
Seven ways to move the needle.
Find the growth, build the system to capture it and create the capability to scale it.
Execution
If nobody can run it on Monday, we do not ship it.
Every decision leaves with an owner, a deadline and a metric.
Industries
Sector knowledge where it counts.
Strategy changes when buyers, sales cycles, channels and the economics of each industry change.
01
Oil, Gas, Mining & Energy
Operators, utilities, the energy transition and industrial supply chains.
Explore
Who answers for the result
The rigour of a global firm. The closeness of a partner.
More than 15 years between London and Latin America, combining strategy, commercial leadership and execution. Senior accountability from start to finish.
Managing Partner
Jorge Enrique Sánchez, MSc.
Meet the network
USD 2M+Reactivated opportunities
+18%Sustained annual growth
25People led
2,000+Global network coordinated
How we work
Three ways to work together.
Every relationship starts by listening to the business, not by selling a template.
Best to start
Advisory Project
A defined project with clear deliverables, controlled commitment and a tangible outcome.
Ongoing leadership
Fractional CCO
Senior commercial leadership one or two days a week, without the cost of a full-time director.
Ongoing support
Advisory Retainer
Close sparring for the owner or director on strategy, pipeline, key accounts and commercial decisions.
Free conversation
You tell us the challenge. We tell you honestly whether we can help and how.
Diagnosis
We look at your numbers, your clients and your competition. No assumptions.
Design
A prioritised strategy, with an owner, a deadline and a metric for every decision.
Execution
We support the rollout until the system runs on its own.
Honesty
What we do and what we do not.
A cairn falls because of one badly placed stone. We would rather say from the start where we serve and where we do not.
This is how we work
- We tell you on the first call if we cannot help.
- We deliver with an owner, a deadline and a metric.
- Firm price before we start, no open-ended hours.
- We support execution until your team can sustain it.
- We convene the right specialist, not the available one.
This is how we do not
- We do not compete on being the cheapest option.
- We do not hand over a deck to file away.
- We do not sell to a committee without a sponsor.
- We do not promise outcomes that depend on you executing.
- We do not take a project if the problem is not commercial.
Insights
Ideas that move the conversation.
Energy · July 2026 · Analysis
From shock to fragmentation: what the 2025 energy data says
After two years contributing to the Statistical Review of World Energy, we contrast the energy world we documented with the 2025 data: from a shared crisis to a fragmentation of strategies, and what it means for Mexico.
View insights
Regulation · July 2026 · Opinion
The new fuel-theft registry does not fight fuel theft
Mexico's new self-consumption registry is sold as energy traceability, but the underlying problem is different: the tax authority and the energy regulator do not share information.
View insights
Growth · July 2026 · Infographic
Mexico's energy landscape 2025
A visual read of the country's energy position: primary mix, gas dependence, oil and refining, electricity and emissions.
View insightsQuestions
What everyone asks.
Do you work with companies my size?
We work with mid-sized, growing companies that already sell but have hit the ceiling of their current commercial engine. If you are the owner or director and your growth depends on relationships or individual effort, that is exactly our ground.
What does it cost?
It depends on scope. We work by defined project, by retainer or as a Fractional CCO. After the first conversation we send a proposal with objectives, deliverables, timing and a firm price. No surprises, no open-ended hours.
How long does a project take?
A commercial diagnosis takes three to five weeks. A full strategy with a roadmap, eight to twelve. Ongoing engagements are reviewed every quarter.
What happens in the first conversation?
A thirty to forty minute call. We listen to the challenge, ask the questions that matter and tell you whether we can help. If we are not the right answer, we say so and point you elsewhere. No cost, no commitment.
Do you deliver a deck and leave?
No. Every deliverable comes with an owner, a deadline and a metric. Where the scope includes it, we support execution until the team can sustain it without us.
Do you work outside Mexico?
Yes. We operate from Mexico with projects across Latin America and remote international work. We work in Spanish and English.
Crown & Cairn
Let's talk about where your next stretch of growth is.
The first conversation is free. We understand your challenge and tell you honestly whether we can help and how.