Commercial Strategy & Growth
Where growth comes from and how to capture it with an executable plan.
About
A network of senior specialists for every challenge.
We convene the expertise each challenge demands, with the depth of a global firm and the accountability of a partner from start to finish.
The name
The crown is the standard. The cairn is the method.
The crown comes from where we learned the craft: global firms where nothing left without review, a source and a defence. That standard is kept by choice.
In the Highlands, a cairn marks the path for whoever comes next. It is built one stone at a time. Our work is finished when the client can follow the path without us.
Our network
The capability you need, when you need it.
We add capability without adding bureaucracy: always with senior accountability and a single point of contact.
Sales Transformation
Processes, pipeline and forecast that make selling predictable.
Retail & Consumer
Omnichannel, expansion and large-scale commercial models.
Oil, Gas, Mining & Energy
Long cycles, tenders and selling to operators and industry.
Digital Transformation & Data
Technology, analytics and automation in service of the business.
Finance, P&L & Planning
Financial rigour and strategic planning to sustain growth.
Featured specialists
Experience that has already moved the needle.
Managing Partner
Jorge Enrique Sánchez, MSc.
More than 15 years in commercial strategy, business development and transformation between London and Latin America.
In prior corporate and consulting roles he worked with global energy accounts, reactivating commercial relationships dormant for more than seven years. During his time at KPMG London he represented the firm in initiatives linked to the Statistical Review of World Energy, working with the Energy Institute and Kearney. He has led teams of up to 25 people and global networks of more than 2,000 professionals.
Specialist in Consumer, Retail & Transformation
Javier Alvarado
More than 15 years transforming Retail and Consumer businesses, from Walmart and Coca-Cola FEMSA to the Big Four.
He currently leads business governance and strategic financial planning at lululemon Mexico. He structured and closed the largest Tax Technology contract in the history of KPMG Mexico, and transformed Deloitte's Retail practice into a high-growth unit.
Specialist in Energy, Mining & Supply Chain
Dr. Raúl Garay
More than 15 years in senior management roles at multinational companies, with a particular focus on energy, oil and gas.
A business consulting director with experience in general management, business development, procurement and supply chain. He has served as Country Manager and head of procurement and sourcing at international manufacturing and services companies.
Crown & Cairn
Senior capability sized to your challenge.
We convene the right specialists and answer for the result from start to finish.